by egypturnash on 10/8/19, 3:48 PM
Damn this site sure does not want to let you use the arrow keys on your keyboard to scroll the page. It starts highlighting individual lines instead and completely consumes home/end.
by dvt on 10/8/19, 6:44 PM
Having worked in ad-tech for the past 5 year or so, this is a pretty awesome list.
I think that there's still a lot of confusion and opaqueness when it comes to targeting and advertising -- the platforms (GOOG/FB/SNAP/etc.) make it purposefully confusing imo. There's probably some kind of start-up idea here (marketing/targeting for regular folks).
by jklinger410 on 10/8/19, 3:45 PM
Just wanted to chime in that Notion is amazing and completely solved my needs for: notes, to do, personal wiki, link storage, etc.
I hadn't even thought of using it as a public web page. Even better!
by cm2012 on 10/9/19, 1:29 AM
I manage millions in ad spend. Targeting with individual, manual options is not efficient for most advertisers. Most performance advertisers target using lookalikes and algorithmic targeting based on optimizing for conversions.
by joosters on 10/8/19, 5:54 PM
It’s missing “Show HN” in the list, surely this story also counts as a targeted ad?
by gravypod on 10/8/19, 6:36 PM
LinkedIn supports Age and Gender demographics? That's something I'd like to learn a lot more about.
by soared on 10/8/19, 4:52 PM
If you think this is bad... social has very very weak targeting compared to open web. (DSPs like google's dv360 and the trade desk).
google 'oracle data directory' :)
by danShumway on 10/8/19, 8:27 PM
Pretty interesting guide. I'm looking forward to digging into this.
I really appreciate you putting the time into building it and sharing it, info like this is hard to find.
by aresant on 10/8/19, 4:59 PM
Hey Louis - how to get in touch? Impressive guide and would like to learn more about what you do -
by standardUser on 10/9/19, 2:27 AM
This is great by why in the world have you hijacked the back/forward buttons?
by rrggrr on 10/8/19, 6:23 PM
Good job, but what about retargeting?