from Hacker News

Do you have any advice for a company that targets schools?

by joshuakarl on 8/11/19, 8:55 PM with 4 comments

I plan to launch an educational website that will target college classrooms. It is an interactive platform where students can submit works, like Moodle, but for very specific areas of study. What is the best business model in this case? How do payments work? I guess it's not exactly like a B2B or B2C company. Any personal experience? Thank you

  • by gus_massa on 8/11/19, 10:37 PM

    From an old patio11 post: https://training.kalzumeus.com/newsletters/archive/enterpris...

    > As someone who sold to teachers for six years let me strongly suggest pounding your own hand with a hammer prior to selling to school districts. It is less painful and approximately as lucrative.

    HN discussions:

    https://news.ycombinator.com/item?id=6255431 (227 points | Aug 22, 2013 | 56 comments)

    https://news.ycombinator.com/item?id=8800727 (295 points | Dec 26, 2014 | 62 comments)

    https://news.ycombinator.com/item?id=14527620 (111 points | June 10, 2017 | 24 comments)

  • by tlb on 8/11/19, 9:16 PM

    It's very hard to get paid by colleges. It's a kind of enterprise sales, with the usual problem that the decision makers have little contact with the end-users of the software. So having better software doesn't help you make sales. The industry gets dominated by companies that are great at sales and not very good at making software.

    If your software is so jaw-droppingly awesome that professors will pay out of their own pocket, you can make some money that way. But not a huge amount of money.

    You may be better off making the website free, and making money some other way. Charging employers to show job postings can make money, if the students are in high demand.

  • by rahimnathwani on 8/12/19, 3:07 AM

    Answering 'what is the best business model in this case' is impossible without knowing:

    - what problem you're aiming to solve

    - who cares about having that problem solved (e.g. because they can make more money and/or save a lot of money)

    If you haven't already, I suggest you go and talk to the people you expect to pay for your software. They will be able to tell you the answers to some of your existing questions.

    You should also talk with the people who will use your software.

    If you're unsure how to talk with customers and users, buy the excellent book 'Talking to Humans'.