from Hacker News

The official Go brand book [pdf]

by thecodeboy on 5/31/19, 7:33 AM with 7 comments

  • by spectramax on 5/31/19, 3:09 PM

    Looks like branding done for a shoe company, completely out of place and generic. For programming languages, I think the worse the branding, the better. Just look at GNU.org or the Python website. But, this is a personal opinion of mine.

    It could have been so much better, but instead they hired and chose the most cookie cut color scheme from Web 2.0 days, cliche logo that belongs on a shoe and a completely useless brand guide.

    They should have hired C&G&H, InterBrand, Pentagram or someone sophisticated enough to understand that this is not a hot retail project, this is branding for a programming language.

    What a shame, really. Sorry for a blunt criticism but I dislike almost every aspect of their branding. As a side note, I love Rust-Lang.org branding. It’s amazing. It conveys modernization + robustness.

  • by mhh__ on 5/31/19, 3:55 PM

    I understand Google probably has some interest in Go's widespread use, but programming languages really make me laugh sometimes by how tribal their users can be. I'm sure I'm guilty of it too, but it's just surreal (online, of course - which is probably reason why, but still).

    (Does a programming language need to be branded, is my question)

  • by neilalexander on 5/31/19, 11:33 AM

    It's strange, given Google's resources and size, that they haven't even started using the new branding yet. It was announced over a year ago.

  • by slaymaker1907 on 6/1/19, 1:10 AM

    Thanks, I hate it.

  • by DoctorOW on 5/31/19, 1:01 PM

    The "Mascot" section is adorable.