from Hacker News

Ask HN: Approaching a Company with a Bad Website

by casper345 on 5/20/19, 9:33 PM with 6 comments

I see bad websites alot. I work remotely and alot of my clients are from refers or word of mouth. It is great but I want to expand my market beyond that. How do you approach companies with website that could need major improvement (UI/UX, SEO, re-branding, etc?)
  • by jppope on 5/20/19, 10:01 PM

    You don't worry about the website. Smart businesses worry about generating revenue, decreasing overhead, improving their image in the eyes of their customers, or reducing risk. Worry about helping a company with those things... you may find out that their "bad" web design doesn't matter in the slightest or in weird cases it might actually be on purpose.
  • by enz on 5/20/19, 10:04 PM

    Some copywriter wrote some advice about that: https://www.earlytorise.com/the-awful-truth-about-unsolicite...

    May be a good start!