from Hacker News

Dropbox seems to market itself as a more consumer friendly product, but I switched to Box last week, and experienced no issues at all as a consumer. There were no significant switching costs in terms of time or annoyance, I just dragged and dropped all my files from one drive (or folder) to the other on my Mac. They magically synced across all my devices, just like Dropbox.

It's fair to say Dropbox had an early mover advantage in the consumer segment, but I can't seem to find anything special about Dropbox now compared to Box. I see a lot of articles out there touting Box as an enterprise focused company and Dropbox as a consumer first company but from consumer perspective, I see no tangible differences. In fact, Box is more enticing because it offers more free storage. What am I missing? Is it like the Cola market and I'm unable to tell the taste difference between Pepsi and Coke?