by WheelsAtLarge on 2/10/18, 2:48 AM
I am always amazed by how smart Amazon was by buying whole foods. With one purchase they gained foothold in a bunch of upper-middle-class consumers. The type that doesn't mind paying a little extra for convenience. With this move, they will get additional prime members plus they sell groceries that bring a higher profit margin. Additionally, those are customers that they want shopping at Amazon.com.