by NameNickHN on 2/5/18, 2:17 PM with 11 comments
by nathan_long on 2/5/18, 2:35 PM
Also, software updates are painful. If your washing machine breaks, it's obvious why it's broken, and replacing it just costs money. But when software needs updating, it's unclear to the average person why that's the case. It doesn't rust or rot; why can't I just keep using it? And if I don't like the price of the update, migrating to something else is often a large project.
Maybe it would help to clearly state at purchase time something like "includes N months of updates"?
by microcolonel on 2/5/18, 2:50 PM
If you want to save yourself the hassle, factor the cost of maintenance updates into the initial cost, and market upgrades as big new releases like Windows or AutoCAD do.
Which product is this, by the way?
by hluska on 2/5/18, 3:18 PM
1.) People are often horrible communicators.
2.) Marketing copy very rarely (if ever) discloses there will be a fee for updates.
3.) Updates are confusing and nothing is standardized. Some companies offer free updates forever. Others charge for updates. Still others disguise updates as new versions.
by znpy on 2/5/18, 2:37 PM
But in the end, some people will just try and get free stuff. Just tell them that doing business with you has a price and that otherwise they can bring their business at someone else's shop.