from Hacker News

Over the years I've pledged support for dozens of campaigns, over a hundred I think. Some with excellent results and a few that have been "interesting experiences". Still, I really enjoy supporting interesting tech projects on your platform.

Throughout these years there has been one thing that has remained common to all of my pledges:

I back technology oriented projects.

And by that I mean, fully 99% of my pledges are for tech campaigns.

Imagine my frustration when you insist in sending me email after email, week after week, month after month, year after year with projects that are utterly irrelevant to me as evidenced by my history on your platform. It isn't hard to look at my history and conclude "this dude likes tech".

Your emails, therefore, fall somewhere between the category of junk mail and irrelevant advertising.

I haven't unsubscribed because it has been a bit of a game to see if someone in your marketing department finally gets it.

Here's a hint:

Your emails are titled "Projects We Love:..".

Who cares what YOU love?

Really. Think about it. If it is what YOU love it is far more likely to be SPAM to me and tons of others who might not sure your perspective.

How about switching to "Projects you might love:..."?

You my history. Why do you send me irrelevant crap all the time?

It's OK to promote other projects. Send out emails where 75% to 90% of the content is relevant to the user and 10% to 25% is other stuff. I would not mind if I got ten recommendations where eight are in context and two unrelated projects. That would be cool.

I truly don't understand years of out of context emails. I have lost out on a few really nice tech projects because I never knew they were on Kickstarter. I can't understand why you would take this approach.

Anyhow, here's hoping you'll read this and give it some thought.

Thank you.

A mostly happy member.