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NeXT logo by Paul Rand - Interview with Steve Jobs

by nadim on 4/7/10, 4:11 PM with 8 comments

• by JunkDNA on 4/7/10, 4:54 PM

  Jobs on Rand: “I asked him if he would come up with a few options, and he said, ‘No, I will solve your problem for you and you will pay me. You don’t have to use the solution. If you want options go talk to other people.’”

  Wow, talk about a taste of your own medicine! I love it.

• by Tycho on 4/7/10, 5:28 PM

  Strangely enough, this Rand fellow sounds quite Roarkian.

  I have to say though, the NeXT logo looks a bit too 80s...

• by vpdn on 4/7/10, 5:56 PM

  Here's a good interview with Paul Rand where he talks about his design decisions and reflects on the value of his own trade:

  "I've been thinking about this for many years [..] I concluded that we are not very important."

  "A good designer who understands his business can make things memorable, make them easy to recall and improve the general quality of life, which is the only reason for our existence."

  http://www.youtube.com/watch?v=Ta4ef1xBeMA

  Great designers leave their ego at home and build things for a purpose. Or how Paul Rand put's it: "Don’t try to be original. Just try to be good."