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Sequential A/B testing at Optimizely

by kalu on 8/17/16, 8:11 PM with 1 comments

• by kalu on 8/17/16, 8:15 PM

  Seems more natural to take Evan Miller's approach and use the random variable defined by the difference in conversion counts between the treatment and control populations. See:

  http://www.evanmiller.org/sequential-ab-testing.html

  I could be wrong though, I only skimmed the paper.