I work for a small technology advanced real estate hedge fund that has been delivering great returns to middle class investors for several years. I am wondering what HN members would do to promote their values, technology and integrity to a wider audience to grow their investor base?
by jklein11 on 7/16/16, 5:19 PM
by nugget on 7/16/16, 6:28 PM
Are you really a hedge fund in that you actively hedge your positions or are you just an actively traded long-mostly fund that calls themselves a hedge fund because it's a trendy label? What benchmark do you compare yourselves to? Are you sure you haven't outperformed the market simply because REITs have been such a strong asset class since 2010? It's extremely unusual for any actively managed funds to consistently beat their benchmarks net of fees, and those that do, typically have no problem attracting huge amounts of capital (to the point where they lose their ability to outperform). A Random Walk Down Wall Street by Burton Malkiel [
http://fave.co/29ZnkN6] is a fantastic book for anyone who wants to learn more about why this is.
by floki999 on 7/16/16, 7:12 PM
An RRSP in and of itself is not a fund type. Similarly to a 401K it is an account which holds investment positions (e.g. Mutual funds, ETFs, single-stock positions).
As for 'growth hacking', that's really not a mindset I would recommend for any investment strategy. First, think of the asset class (real-estate), the investment strategy and the securities/investment products involved: can you scale them up and be as profitable? If you can demonstrate that you can, then growing the AuM shouldn't be too hard. 'Growth hacking' sounds like smoke and mirrors - I wouldn't recommend that terminology with investors.
by floki999 on 7/16/16, 7:38 PM
Caruana- as a more constructive comment, I would say your question is more one of marketing retire than investment strategy. In that sense, one advice I would give is to focus on customer education. The majority of funds, whether they are institutional funds or retail funds, do a poor job of educating clients. Especially with technology involved - a client who understands, is comfortable and truly engaged about your technology will probably stick around longer in the not-so-good times. From a sales point of view, education is a differentiating factor. My 2 cents, Canadian.
by rajacombinator on 7/19/16, 10:47 PM
I would leak stories to the press about how we have a secret internal fund that generates mind blowing returns year after year thanks to our army of math phd geniuses but is closed to the public. (Yet conveniently publishes its returns publicly.) Yea, that's what I would do.
by swanson on 7/18/16, 6:59 PM
I would reach out to the MrMoneyMustache/Ramit Sethi's of the world if you can offer a compelling pitch to their target audience (24-40 years old, tech-oriented) about why I should start funneling some of my investment dollars into your fund (vs Vanguard target date).
Other options: ad targeting people that are customers/users of Vanguard, Betterment, Wealthfront, Robinhood, Simple, etc
by sultad on 7/25/16, 8:31 PM
by izyda on 7/17/16, 3:03 AM
Could you go into detail about how you are technically advanced relative to your competition?
Would be curious to hear what that entails / differentiates you from other investment firms in the same space. The alternative data space taking off among hedge funds is pretty interesting, and I'd be interested to hear how a real estate fund approaches it.
by max_ on 7/17/16, 10:26 AM
by 55555 on 7/18/16, 12:23 AM
scraping and cold email for lead gen leading to sales calls to potential investors.