by abhishekdesai on 3/16/16, 9:43 AM with 4 comments
We are a 12-year old software consulting company. We help startups build software products. And now we are in process of launching our own products.
We have launched a product couple of months back and are in process of launching another one very soon.
I wanted to know if we should have a separate product company to manage these 2 products or should we keep them under the same company as it has a stronger goodwill in the market.
Anybody, who has done this before? Would love to hear pros and cons of both the approaches.
by patio11 on 3/16/16, 10:43 AM
should we keep them under the same company as it has a stronger goodwill in the market.
It is, candidly, unlikely anyone cares. Software products get the loyalty; the companies backing them are often unknown to the end-user and/or purchaser. This is true even in cases where you would swear blind that it cannot possibly be true. (Not at liberty to discuss specific conversations at ex-clients; suffice it to say that "How is it freaking possible that N% of our users of $FOO are unaware that we make $BAR even when they pay for both?!?" is a thing that has been said.)
by brudgers on 3/16/16, 3:27 PM
Good luck.
by sharemywin on 3/16/16, 2:01 PM